After operating in the German market for 4 years it was time for a new strategy. Historically we had taken a UK first approach and now it was time for a German first approach. Something that would deeply resonate with the German consumer and their priorities. Enter, Alles vom Deinsten. The line itself speaks directly to the uniqueness of each individual while also addressing quality; one of the consumer's top concerns when making big purchases online. The campaign showcases a wide range of people and homes, everyone being able to create their truly unique space with Wayfair.