While the UK market was well aware of Wayfair, we were not in the consideration set for their Home Improvement needs. The brief asked for a 360 marketing campaign that introduced the Home Improvement category to the UK market in a clear and approachable way. We decided to focus on the amazing benefit beyond just the home update with our campaign: It’s More Than Just Home Improvement.

When you buy a light dimmer you actually get a zen space to practice yoga with your family. When you buy a showerhead you actually get a snazzy new microphone to belt your favorite beats. The brief had an additional challenge of seamlessly integrating 2D and 3D imagery into one cohesive campaign. By using a consistent art direction and color scheme we were able to blend all imagery assets into our final campaign execution.