There is no one like her. Her personality and humor are truly infectious and her smile lights up a room. Barbara was the perfect brand ambassador to introduce Wayfair to the German market. She is known for being authentic, down-to-earth, and a busy working mom with a young family. She embodies so many of Wayfair’s brand attributes and has a lot in common with Wayfair’s core demographic. We made sure to write scenarios that played to her strengths of comedic timing and physical humor. The result was an astounding jump in brand awareness over the 4 years that Wayfair worked with her.