Your Home Your Way

With this TV ad  we wanted to play up the sentimental side of home but not take ourselves too seriously and ensure that the focus remained on the Wayfair products. The result is a love story between people and their furniture. We all know that feeling, when you find the absolute perfect thing to fit that spot in your home. Sometimes you look for months and when you find it, it’s truly the best feeling. A romantic comedy isn’t complete without the perfect soundtrack. Our concept pitch included a famous love song to really bring it home and we had an amazing time searching for the perfect song, it really brings the piece together!

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Barbara Schöneberger

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Way Day