It’s that one day a year where you can buy everything on your home updates wish list. The selection is massive and the discounts are deep. The creative needs to reflect the fun, excitement, and urgency of this 48 hour blowout event. Because this is an annual event and we want to build recognition, we created a Way Day branding package. The graphics are loud and recognizable, they signal limited time sale! The TV and video treatment reflects our best practices playbook and ensures that we can deliver on the business ambitious revenue targets.